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Title Advertising and promotions : an integrated brand approach / Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger Kaufmann.
Author Semenik, Richard J
Published Australia : South-Western Cengage Learning, c2012
Edition 6th ed
Detail xli, 710 p. : col. ill. ; 28 cm
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Added Author Allen, Chris T
  O'Guinn, Thomas C
  Kaufmann, Hans Rudiger
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