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Title Marketing research : An applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.
Author Malhotra, Naresh K
Published Harlow, England : Pearson, 2017
Edition 5th ed
Detail xvi, 957 p. : ill. ; 30 cm
Link http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1531280&site=ehost-live
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