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Title Marketing : The core / Roger A. Kerin, Steven W. Hartley, Willian Rudelius.
Author Kerin, Roger A
Published New York : McGraw-Hill/Irwin, 2009
Edition 3nd ed
Detail 493 p. : col. ill. ; 28 cm
Subject
Added Author Hartley, Steven W
  Rudelius, Willian
Source Types Book
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