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Title Basic marketing a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Author Perreault, William D., Jr
Published Boston : McGraw-Hill/Irwin, 2005
Edition 15th ed
Detail [828] p. : col. ill. ; 29 cm. + 1 CD-ROM
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Added Author McCarthy, E. Jerome
Source Types Book
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