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Title Basic marketing research : a decision-making approach / Naresh K. Malhottra and Mark Peterson.
Author Malhottra, Naresh K
Published Upper Saddie River, NJ : Pearson/Prentice Hall, 2006
Edition 2nd ed
Detail 631 p. : col. ill. ; 28 cm. + 1 CD-ROM
Subject
Added Author Peterson, Mark
Source Types Book
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